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Hey there! We’re Weekend.
Born from a dream, stitched with passion, and proudly built in Pakistan.
Our story began long before the name ever existed. Back in 2010, all we had were ideas, fabric, and a love for creating clothes that made people feel something. We started small, serving our local community learning, growing, and mastering the art of fashion that represents our culture, our lifestyle, and the spirit of our people.
As Pakistan evolved, so did we.
We saw a new generation that dreams boldly, moves confidently, and wants fashion that’s more than just clothes. A generation looking for a brand that reflects their identity, their ambition, and their story without losing touch with its roots.
So, we built Weekend:
A new-age fashion label that merges timeless craftsmanship with modern energy. Every hoodie, jacket, or pair of jeans we create carries the soul of Pakistan its art, its grit, its culture, and its heartbeat.
Weekend is not just a brand.
It’s confidence you can wear.
It’s ambition stitched into every thread.
It’s for the students chasing dreams, the creators building something new, and the young professionals shaping their own path.
Now, as we step fully into the digital world, our purpose is simple:
To bring world-class design, premium comfort, and expressive style to everyone, everywhere effortlessly.
Whether it’s the weekday grind or a weekend escape, we’re here to make sure you look and feel your absolute best.
This isn’t just fashion.
This is Weekend — I Dress Like I Dream It.
Made in Pakistan, made for the world.

WEEKEND — I DRESS LIKE I DREAM IT
MISSION
To empower every individual to wear their ambition.
We craft premium, comfortable, and expressive clothing that reflects confidence, courage, and class designed to make people feel admired, unstoppable, and authentically themselves.
Because true style isn’t just seen; it’s felt.

WEEKEND — I DRESS LIKE I DREAM IT
Vision
To become Pakistan’s most aspirational fashion label a symbol of modern luxury, emotional connection, and authentic craftsmanship.
We envision a world where wearing Weekend means belonging to a global community of achievers people who don’t just follow trends, they define them.
